How to reach younger consumers

Digital natives are comfortable seeking information with online search engines like Google as a first step. How can you be positioned as the answer to your customer's questions?

Younger consumers are avid users of social media platforms, with clear distinctions between specific users and their preferred platforms.

The rise of social media has created a new career for influencers. Leveraging affiliate marketing, you can reach customers through the existing - and trusted - reach of social media influencers, bloggers, and content creators.