It’s a classic mistake.

You’ve created a product or service that is truly a masterpiece. It’s perfect. You have built it, and surely your customers will come.

The only problem - you’ve built the perfect product to solve a problem no one else thinks is worth solving.

Leading entrepreneurs take a different approach - one perfected from years of collected experience and showcased in business classics like Traction, The Lean Start Up and Crossing the Chasm.

The key is to center around the customer and what they need, rather than your business and what it can offer. Don’t build something that no one wants - take the time to speak to your customers, test what they would really buy, and deeply understand their needs, desires, and pain points.

Once you understand your customers deeply, you can develop a product that truly meets their needs in a way your competitors fall short. Constant iteration, experimentation, and learning is critical to staying ahead of the competition. Experiment by building MVPs with limited functionality to test which features customers will use, rather than fully-fledged deployments that work flawlessly but are never touched. Reduce risk by working with early adopter customers who are excited about you and your product first, before rolling out to the more risk adverse majority.

We can offer a lot of general advice, but we know how hard it is to get out there and find the right tactics for your business. That’s why we created a (free!) tool to help you think through the right approach for finding your product market fit.

Product market fit is critical for transforming an idea into a viable business. When what you offer matches what customers crave, your business will grow quickly. Many entrepreneurs struggle with this crucial step. We have a tool to help you get the traction you need for your business to grow.