How to reach older consumers

Radio, TV commercials, and infomercials are still important ways to reach customers. Learn what agencies really mean by reach before you find the right agency to help you make the creative content (the commercial itself) and work with the broadcasters to get your message out to the right audiences.

Print media like leaflets, classifieds in the local newspaper and magazine advertisements are still popular (especially for non-digital natives). Print media also means that your customers will have your contact information in their hands when they need you, which is key for weaker brands and very local businesses. Get started by contacting the publishers who sell to your target audience, and with these tips:

Offline display ads are everywhere - from the banner you stare at waiting for the train to the billboards you zoom by on the highway. These can work great to bring foot traffic to local businesses (think restaurant billboards on a highway), and to build brand awareness for harder-to-reach audiences who spend less time online.