Generating a strong pipeline of leads and future customers is critical to driving growth. Learn how to approach marketing and leverage digital tools.
Strategic customers are important partners as your business gets started. However, it is important to diversify the customer base to maintain a stable business.
Cultivating larger purchases from increases revenue for the same cost of sales, increasing your profitability. If you do it right, you can delight your customers too.
For some businesses (e.g. subscriptions), the most important revenue streams are from returning customers. Learn how to keep customers coming back.